K-12 solutions need messaging that lands with both district decision makers AND the teachers on the ground.
When your content misses the mark with teachers or district leaders … engagement (and sales) suffer.
Let’s turn your mixed messaging into clear and meaningful connection.
Your content is everywhere—eBooks, blogs, emails, case studies—but it’s not landing the way you want.
Teachers skim it. District leaders scroll past it.
Decision-makers aren’t moving from awareness to action.
Most Education and EdTech companies struggle here because:
—Their content partners don’t fully understand the nuances of K–12 education.
—Messaging isn’t aligned to the different needs of teachers vs. administrators.
—Complex ideas aren’t being translated into clear, trustworthy narratives. Something is off.
That’s where I come in.
I help Education and EdTech brands clarify their messaging and create content strategies that actually build trust with the people who matter most—educators and decision-makers.
With 15+ years of classroom experience and training in Orton Gillingham and structured literacy, I not only have a depth and breadth of understanding that most education marketers don’t, I have lived the pain points.
Whether you need to clarify your brand messaging or need done-for-you thought leadership content, I’ve got you covered.
Armed with 15+ years of experience, I bring my deep knowledge of all things K-12 education + my strategic questioning and intuitive relationship building skills to positioning your solution as the ideal solution.
Looking for someone to create a memorable customer story start to finish? Or work with you to create an insightful, original thought leadership campaign content that really shows who you are?
I’ve got you.
Brand messaging Clarity
Having someone inside your business who deeply understands an educator’s experience and pain points is priceless.
Partner with me to shape your positioning and messaging or troubleshoot to make future content creation sharper and less time consuming.
Done-for-you Copywriting or content:
Already know you want content that cuts through the noise and speaks directly to the district admin that need your solution?
Learn more about how to get high quality case studies, thought leadership content or email campaigns that educate, convert, and are delivered on time.
FROM CLASSROOM TO COPYWRITER
Calling all ‘ready for change’ teachers! If you’re feeling the nudge to use your teaching expertise in a completely different way—so you can reclaim your time and energy and get paid well for it— subscribe here to my email community, where you get free weekly tips on all the skills you need to book your first paid writing client (Even if You’re Still Teaching!)
Hi, I’m Meredith! Brand Messaging Copywriter for Education founders and companies who are ready for content that truly calls in their people.
My work sits at the intersection of education, storytelling, and strategy—helping mission-driven companies communicate their impact clearly and helping former educators repurpose their expertise into thriving independent careers.
Ready to jump in?
See what clients are saying
“Meredith was timely and responsive and made it easy to collaborate on a dynamic whitepaper project.”
Daimen Sagastume
Whiteboard Advisors
Sarah Bidwell
Open Stacks, Rice University“Meredith brings a strong level of professionalism to every project. She doesn’t need handholding which is crucial when working with freelancers.”
Nicole Fava
95 Percent Group
Hannah Miet
fCMO Guardrail Technologies
Kaci Diane Palmore
Author, Copywriter, Editor“Meredith is friendly, easy to work with and has a knack for meeting deadlines. I can always count on her to submit high quality work that doesn’t need a ton of editing… Meredith’s writing experience and background in education make her a great choice for anyone looking for a writing partner.”
Tara Patternson
Associate Director of SAT Suite Publications at The College Board