📖Turn the Page📖

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Hi Reader!

After the last email, I kept thinking about the question underneath the question. (There’s always a sneaky one you want to ask but can’t)

Not “How did you do it?”

But:

Can I do it too?

So let me say something clearly:

Copywriting is not some mysterious creative gift.

It’s not about being witty on command or having a journalism degree (Not to say you can’t go this route but 🤷‍♀️).

What it is about is clear, precise communication.

And let’s be honest—teachers are professional communicators.

In fact teachers (and this includes anyone formerly known as teacher, lol) are top notch freakin’ communicators.

Think about what you already do every day:

• You take complex ideas and break them down clearly.
• You deeply understand your audience (very different energy from kid to kid or in first period vs. last period).
• You anticipate objections before they happen (“When you get to problem 3, be sure you reread the instructions (lol) before you begin”.)
• You adjust your message when something isn’t landing (How many times have you taught a lesson in 2nd period, watched it flop and had it completely rebooted in the 4 minutes before 3rd period??).
• You guide people from confusion to clarity. (Every. Damn. Day.)

(Do you see where I’m headed, Reader?)

These things are at the core of copywriting.

Not fancy words or ivy league grad school degrees.

Not hype.

Just clarity.

When I started, I didn’t magically become someone new.

I mean yes, I needed some foundational skills to do this work. But mostly I just redirected skills I had already built in the classroom.

The difference?

In the classroom, those skills were capped by the salary SOMEONE ELSE believed the job should pay.

Outside of this environment, these skills are valued by the results they get for a company.

That’s a very different game. Can you feel how different?

Imagine your salary went up every time one of your students had an “aha” moment.

Every time each kid went on to the next grade.

Every time a student or parent or colleague told you how good you are at your job and why.

But outside of teaching, these things—the results of your hard work—build your portfolio. And yes, allow you to reap the benefits of the blood, sweat and tears you’ve invested. (So many tears, y’all)

Most teachers think they need:

More credentials
More training
More time
More confidence

What do they actually need?

A clear path for foundational upskilling + applying what they already know.

That’s what I’ll be breaking down in the upcoming FREE masterclass.

Not just “copywriting is cool.”

But:

• What it actually is
• Where teachers fit
• How to build skill without having to quit your job
• What the first few paid projects realistically look like

Because momentum doesn’t come from hype.

It comes from competence + strategy.

And that combo is built Step by Step (Ooooh baby).

(Sorry. IYKYK. Although I hear they made a comeback.)

If you’ve been wondering whether you could walk this path…

Stay tuned.

Next week I’ll share the details.

And if you’re already thinking, Okay Meredith… I’m listening.

Just hit reply and let me know which part you’re most curious about…I’m shaping this training around what YOU need most!

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I’ll just be over here practicing my moves until then…

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Meredith

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p.s. I will be sending out the link to register for the free training in the next email! If you know you want to sign up to attend live (or to get the limited time replay) make sure you are getting my emails!)
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