Blog: Turn the Page
Copywriting + 80’s cultural refs
đź“–Turn the Pageđź“– Hi Reader! After the last email, I kept thinking about the question underneath the question. (There’s always a sneaky one you want to ask but can’t) Not “How did you do it?” But: Can I do it too? So let me say something clearly: Copywriting is not some mysterious creative gift. It’s not about being witty on command or having a journalism degree (Not to say you can’t go this route but 🤷♀️). What it is about is clear, precise communication. And let’s be honest—teachers are…
Proof
Hi Reader— In the last email I wanted to show you clearly how Just STARTING—regardless of how— is really the way to begin building confidence. The first time I got paid for writing, it was not life changing money. But it WAS the match that lit the fire. Within a month, I landed my second client—ghostwriting LinkedIn posts—and she was paying me $75 per post. Suddenly, I could see it. The way projects, income, monthly payments could begin to build—one on top of the other. Within three months, I…
The $90 perspective change
Hiya Reader— The question I get the most from teachers isn’t what you’d think. They’re not always looking for the step-by-step breakdown of how I got from THERE to HERE. They don’t ask about whether my colleagues or principal knew what I was doing. The thing people most want to know is: How do I know if I can be successful at this copywriting thing? GATHER ROUND, Reader. For me, it actually wasn’t a big dramatic experience that allowed me to understand it was all “working.” I sat down on a…