​

📖Turn the Page📖

Hey there Reader—

If you’ve ever caught yourself thinking, “I’m starting from zero,” …

I want to stop you right there.

Because you’re not.

When I left the classroom, At first I thought I was leaving everything I knew behind.
All those years of lesson planning, explaining complex ideas, reading the room, meeting people where they are—it felt like it belonged to “that” chapter of my life.

But here’s the truth I wish someone had told me sooner:

​
Teaching was the best training I could’ve had for copywriting.

The problem is, we don’t see it that way because no one ever taught us how to translate those skills.

You already know how to:

• Break down complex ideas into simple, clear steps (aka: messaging)
• Motivate people to take action (aka: conversion)
• Design experiences that guide people from confusion to clarity (aka: funnels and journeys)
• Read your audience and adjust in real time (aka: market research)

Sound familiar? That’s copywriting.

The difference now is that instead of doing all that for your students, you get to do it for your clients—and get paid well for it.

This is your advantage.

​
Your years in the classroom weren’t a detour, or wasted time.

They were the training ground for what comes next.

Over the next few weeks, I’m going to show you how to use that experience—really use it—to start seeing yourself differently:
as someone who’s not starting from scratch,
​but finally cashing in on everything you’ve already learned.

Next week, I’ll walk you through exactly how to translate those teacher skills into copywriting gold.

You’ve already done the hardest part.
Now it’s time to leverage it.

– Meredith

P.S.

If this one hit home, reply and tell me which “teacher skill” you think might be your copywriting superpower. I’d love to feature a few examples in next week’s email.

P.P.S.

Know a teacher who needs to read this series? I’d love for you to spread the love!

​

Hey [FIRST NAME GOES HERE],

Next week, I’m starting a new mini-series that’s all about one thing: leverage.

Because you’re not starting from scratch—you’re sitting on years of skills, systems, and stories that can absolutely become the foundation of a thriving copywriting business.

The truth? You’re built for this.

I call this series

Leverage: Turning What You Already Know Into Copywriting Success.

Each week, I’ll break down one skill you already have (and probably take for granted) and show you how it translates directly into getting paid for your words.

We’ll talk about:
→ how to identify your edge,
→ how to translate “teacher talk” into business strategy, and
→ how to finally start charging for the expertise you’ve been giving away for free.

If you’ve been wondering whether your experience really counts in this new chapter… it does.
You just need to learn how to use it.

(And BELIEVE. If Ted Lasso can leverage his coaching skills in a totally new sport, you can leverage your classroom skills for more money, more choice and more freedom.)

LETS GO.

First one drops next week—keep an eye out.

Meredith

📖Turn the Page📖

​

Hey [FIRST NAME GOES HERE],

Last week I shared about my nightly 2-glasses-of-wine habit—and how it kept me stuck in a life I knew wasn’t right for me anymore.

Please understand, I am NOT trying to say that everyone can (or necessarily needs to) quit drinking this easily.

I’m not even saying I never indulge in a glass of wine anymore.

But that pattern? That often?

What it was doing was taking away JUST ENOUGH discomfort so that I could continue show up day after day and do it all again.

Exhausting, right?

Maybe even sounds just a little familiar?

Here’s the truth: breaking that pattern didn’t magically set me free. (But you knew that already, right?)

What really moved the needle was deciding to replace it with something that actually fueled me.

For me, at first, it was literally just SILENCE.

Spending time with my eyes closed, listening for that little voice.

(Spoiler: it was MY VOICE.)

And really caring about what that voice had to say.

What it was I ACTUALLY WANTED when I wasn’t chasing away the discomfort of WHAT WAS.

Then, it was writing.

Journaling at first.

Then my story.

Where I started. Where I was in that moment.

Then —one day—I heart that little voice begin to whisper: what if this could be my work?

Here is the part to tune in to:

Because I wasn’t numbing that voice, because I was both wide awake to what wasn’t working AND to those little nudges of but just what if…?

Where I used to dismiss those nudges, that voice, as delusions of grandeur… as maybe for someone else’s life who hasn’t pigeoned herself into a life sentence of teaching…

All of a sudden, my eyes and ears were open, and I could begin to see it as a real possibility.

​

That shift—from numbing out → to creating — was the beginning of being able to see everything I’m doing now.

And here’s the reminder I wish someone had given me back then:

👉 It’s not about being stuck or even what you’re quitting. It’s about what you’re starting.

So if you feel stuck in a cycle that doesn’t serve you anymore — ask yourself: what tiny creative spark could I swap in instead?

Because one small swap can reroute your whole story.

—Meredith ✨

P.S. Hit reply and tell me: what’s one cycle you’d like to release yourself from? Even better: what’s one little spark you’d choose instead?

​

📖Turn the Page📖

Happy Friday, [FIRST NAME GOES HERE]!

​

I want to talk about some of the ways we keep ourselves stuck.

Because they can be habits that are hiding in plain sight.

I’ll warn you, today’s share is a bit vulnerable.

It’s a thing I don’t talk about much.

But if I’m going to be transparent about my journey From Classroom to Copywriter, I can’t stay silent about this part.

Teaching TBH, was not something I set out to do orginally.

I kind of “fell into it” by default. I didn’t really know what else I wanted to do.

And, well, summers off? Sounded good to me. (LOL—IYKYK).

I taught from 2006-2023. That’s 17 years— in case the-math-on-a-Friday of it all ain’t happening.

​

From the first month of my very first teaching job, I knew it felt off.

The energy required to be “on” all day, to manage a whole host of behaviors, and to stay on top of so much in order to ensure that each student was getting their (sometimes vast number of) needs met was something I had to dig deep for from the jump.

I think I always assumed I was an “extrovert.” Until I fully understood the meaning of those words:

An extrovert (as I understand it) feels energized and refueled by their interactions with people. They find energy in a group.

An introvert, often feels exhausted by a lot of interaction and refuels or draws energy from time alone, in quiet.

While I now understand that most people sit somewhere along this spectrum, it turns out that I sit much closer to the introvert side than the extrovert side.

I would finish my work day feeling SO INCREDIBLY DEPLETED there wasn’t much I could do.

Work out? Definitely not.

I literally didn’t even want to talk to other humans.

My first year teaching, I was easily convinced to head to the bar after a long day at school.

I would have a few glasses of wine.

End most nights crying.

I knew I wasn’t OK, and, I did nothing about it.

Everyone around me was doing the same thing (OK maybe not the crying).

Eventually, pretty quickly, I realized I couldn’t go to the bar like that. But I also couldn’t do much else either.

My running/workout habit? Non existent that first year.

Most weeknights, all I wanted do was sit like a vegetable on my couch.

And what was my almost constant companion?

A glass of wine. Or 2.

Half a bottle of wine most nights of the week.

This felt like a completely normal thing for me to do. I would tell myself, at least I’m not at happy hour anymore like the rest of my colleagues 3 nights a week.

I functioned “just fine.” I stayed busy. I shoved aside my knowing that this wasn’t what I was meant to be doing anymore.

I had another glass of wine to quiet the noise.

When I had my daughter in 2019, I couldn’t keep up that lifestyle. Not entirely anyway.

But in 2020, a year into her life (exactly a year actually), the pandemic hit.

And then everyone was drinking too much, eating too much, using all sorts of perceived “comforts” to compensate for the loss of normalcy in any way we could.

But when we rounded summer of 2021, things started to crack a bit.

I decided to stop drinking that summer/fall. And when I wasn’t drowning out the voice inside of me anymore, it got very LOUD.

Suddenly I could see and feel all the ways my life had stayed on a track that wasn’t mine to ride anymore.

By October of that year, my soul was screaming at me. I was enraged by so much I had spent years trying to ignore or rationalize.

It didn’t seem rational anymore.

And promised myself I would begin building something different.

The thing is, I didn’t see myself as someone that had a “drinking problem.”

But I absolutely was using it as a way to ignore what I knew to be true.

It was keeping me stuck in ways I couldn’t see or hear until I cut it out.

And when I did?

What started out as a firey rage, quickly turned into a productive burn.

And my belief in myself and what I was capable of filled the empty space that was left behind.

Please know I’m not saying you have to give up your nightly glass of something.

But I am saying that if you know you’re unhappy, if you’ve even heard a whisper of something from deep inside that says:

…there is more for you on the other side of this…

It might be worth exploring if it’s true.

I’d love to know if this resonates with anyone.

Hit reply and tell me where you are on this journey… I read everything single email and would love to chat.

Sometimes just saying something out loud (or writing it on the page) is the tiny first step that can launch something much, much bigger.

Have a restful weekend, friends! I’m here if you need someone to remind you of what you’re capable of.

MC

From Classroom to Copywriter

Here’s the thing, [FIRST NAME GOES HERE]:

Sometimes milestones sneak up on you.

You don’t notice them coming because you’re so deep in the day-to-day grind — deadlines, kid drop-offs, laundry piles, zoom meetings.

And then BAM 💥 you look up and realize… you’ve actually circled back to one of the things that once felt completely out of reach.

I had one of those milestone moments this week when I was a guest on The Copywriter’s Club podcast with Rob Marsh.

This was one of the voices in my ears as a teacher who wanted OUT.

Like, “if I can just figure out what these people are doing, maybe there’s a way for me too.”

​

And now? I was on it.

Here’s what we talked about…

• Why empathy is the most underrated marketing skill (spoiler: teachers have it in spades).
• How teachers thrive in B2B copywriting because we’re used to breaking down complex ideas into simple, actionable lessons.
• The overlap between classroom storytelling and client storytelling (seriously, the Venn diagram is almost a circle).
• Why lesson planning is basically launch planning with a different name.
• And how stepping into “expert” roles in marketing felt a lot like teaching my very first class — terrifying, but transformative.

It was surreal.

It was affirming.

It was one of those moments that made me think:

Oh, all those nights I spent googling ‘how to get clients’ after negotiating my daughter into bed and staring down the pile of unpaid work I still had to do weren’t wasted. They brought me here.

And if you’re in the middle of that transition right now — whether it’s from the classroom, or from one career into another — I just want to remind you: those podcasts you’re listening to, those notes you’re scribbling, those late-night dreams you don’t tell anyone about yet?

They matter, [FIRST NAME GOES HERE]. They stack up. They’re your breadcrumb trail.

This week, I got to walk all the way back to where mine started and wave at my younger self.

​

And honestly? It was pretty damn cool.

Interested in listening to the pod? You can check it out here, or below:

​

TCC Podcast #465: From Teach… Sep 16 · The Copywriter Club Podc… 54:23   ​

Interested in the topics?

Stay tuned. I’m going to break them down here over the next few weeks to offer more insight into why you already have what you need to make From Classroom to Copywriter.

Meredith

P.S. If you’re a teacher (current or former) who’s curious about copywriting, I’d love to know: what’s the ONE skill you feel most confident bringing from the classroom to this work? Hit reply and tell me — I bet it’s more valuable than you think.